Sir had asked us to read through the William Zikmund's Business Research Methods book, especially the 4 types of Scales-
1) Interval Scale
2) Ratio Scale
3) Nominal Scale
4) Ordinal Scale
There was a discussion on the Likert Scale,Semantic Differential Scale and Constant Sum Scale. This scale involves the basic multiple choice questions with options like Strongly Agree, Agree and Disagree.
Then there was the discussion on the Dos and Donts of an Questionnaire. Reliability and validity are the two important aspects considered in case of a questionnaire.
Focus Group Discussions and in-depth interviews was the next topic discussed. Three main aspects of a FGD-
Moderator role is critical, Size of membership 8-12 persons and Documentation of the discussion is essential.
In case of the interviews, the participants should be comfortable and free to express their views.
This is the overall recap of the last session which mainly was on questionnaire designing.
(Submitted by Kalpita R Sharma)
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